Julie Martin Oral History Transcript Block 94 (Q19968)

Martin: It was the first performance at the Reuben Gallery in the fall of 59. People began calling Anita Reuben [ne Rubin], who owned the gallery, and her husband at the time, Max Baker, who was handling publicity, and asking, Whens the next happening? Max Baker liked the word and they began to use the word for all of the performances the artists were doing from then on. Red Grooms did, I be